[Delaware Golf]

I'd realize that for the most part a "2 minute tip" isn't going to help anyone- help themselves. Therefore, the purpose of your 2 minutes on TV isn't to help someone get better - so what is it? As DG touched on- I would guess it would be to get them to you for a full lesson - where you really might be able to help them and create a long lasting student. How are you going to do that in two minutes while presenting a tip? and who are you going to target? The beginner or the experienced golfer or both? What tip (small piece of information) you use isn't so important- but I think it needs to be presented clearly and provocatively. A simple fact that can be demonstrated clearly and then used in a way to show something completely opposite of what the golfer thought they should do or what they thought should be happening in the golf movement. I think it would help if you had a simple machine or some non golf movement example of the principle that you are describing so that they can "relate" to it in a non-golf way. Finally, hopefully you can finish off with your ad- such as "If you would like more information like this to help your game- call me at XXXX country club, etc.

Mike....I agree. You need to do something in a 2 minute spot that attracts them to find out more. Like using buzz words....like "The Secret of Golf"...achieving this condition in your hands at impact....

Nothing like clever Marketing...with the golfing machine being such a complex text, I believe you really need to start with the advanced player who you hope will show the average player. Any way you approach it, it's going to take a long time and plenty of marketing savvy.

If I were doing the 2 minute spot, I would do a minute on the 3 imperatives....one minute on general info about building a stroke pattern (personalized pattern) and tell them where they can find more information about TGM.

DG